Welcome back!
Critique Homework: Color Wheels
Discuss Color Calibration:
Pantone solution
Video on Monitor & Printer calibration

Module 2.1: COLOR IN THE ENVIRONMENT

You should have five photos from the following catagories:

-nature
-a fast food restaurant
-streets of SF
-a floral arrangement/flowers
-a human interaction

PROJECT: Sample colors of each photo to generate a palette. Place them side by side, and name each.  Create a second version of your palette that applies Ittens contrast of extension/proportion.

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Module 2.2: Digital Color Tools 

Adobe Color CC
Watch video by Erica Gamet (provided by Lara)

PROJECT: Using one of the online resources discussed, create three 4-color palettes to be used as follows:

  • Restaurant identity and interior design for a restaurant
  • Restaurant identity and interior design for the same restaurant, but located in Japan
  • Therapists identity system (print collateral and website)
  • Branding for an energy drink aimed at teensIndicate Dominant, sub-dominant, and highlight color for the palette. Save as a PDF, or screenshots renamed according to the subject.

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Module 2.3: Creating Depth

Lecture: Color: Creating Depth

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Module 2.4: Color & Branding

Guest Speaker: Erin Gallup, Visual Designer

Video: Aaron Draplin: Color in Logos
Case Study: Foursquare

PROJECT: Create a hypothetical logo (could be a wordmark, or a symbol, or both), and provide a color style guide. Provide multiple color options: required palette and extended palette. Also include a pattern option if applicable.

extended pallet

 

 

Course Intro

Class Welcome & Overview 
Review Syllabus
Set up your Pinterest board for Color (here’s mine). This is your depository for inspiration!

Class Dropbox Link (this contains class assets)

Module 1: HISTORY & TERMINOLOGY

Color History and Terminology Lecture (PDF)
Review Terminology: Playing With Color – Color Design Glossary

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Module 2: ITTEN’S CONTRASTS

Johannes Itten  was one of the first people to define and identify strategies for successful color combinations. Through his research he devised seven methodologies for coordinating colors utilizing the hue’s contrasting properties:

— contrast of light and dark
— contrast of saturation
— contrast of hue
— contrast of compliments
— contrast of warm and cool
— contrast of extension
— simultaneous contrast

PROJECT: Based on this ITTEN Contrast Guide  PDF, Demonstrate each of Itten’s Contrast using squares (with Color Grid Template, class dropbox)

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Module 2: ALBERS INTERACTION OF COLOR

Joseph Albers
D
EMO: Interaction of Color App
Video: Mehl on color illusion
PROJECT: RE-create a series of color illusions based on Albers color study images

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Module 3: COLOR PSYCHOLOGY & MEANING

Index of Color Emotions
P
sychologist Robert Plutchik pioneered this study

Watch: Color Meaning, Tim Samara

PROJECT: Create 4 four postage stamps that reflect emotion (see michael osborne’s love stamp)
Size: 600×600 Illustrator PDF.

Anger
Calm
Confident
Confused
Despair
Envy
Excitement
Fear
Happy
Hate
Hope
Jealousy
Joy
Lonely
Love
Mad
Shy
Surprise
Terror
Tired
Worried 

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Module 4: COLOR PALETTES & SYSTEMS

Watch: Color Systems, Tim Samara / Expressing Emotion with Color

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ASSIGN HOMEWORK: Color Wheel