Module 2.1: COLOR IN THE ENVIRONMENT
You should have five photos from the following catagories:
-a fast food restaurant
-streets of SF
-a floral arrangement/flowers
-a human interaction
PROJECT: Sample colors of each photo to generate a palette. Place them side by side, and name each. Create a second version of your palette that applies Ittens contrast of extension/proportion.
Module 2.2: Digital Color Tools
Adobe Color CC
Watch video by Erica Gamet (provided by Lara)
PROJECT: Using one of the online resources discussed, create three 4-color palettes to be used as follows:
- Restaurant identity and interior design for a restaurant
- Restaurant identity and interior design for the same restaurant, but located in Japan
- Therapists identity system (print collateral and website)
- Branding for an energy drink aimed at teensIndicate Dominant, sub-dominant, and highlight color for the palette. Save as a PDF, or screenshots renamed according to the subject.
Module 2.3: Creating Depth
Lecture: Color: Creating Depth
Module 2.4: Color & Branding
Guest Speaker: Erin Gallup, Visual Designer
Video: Aaron Draplin: Color in Logos
Case Study: Foursquare
PROJECT: Create a hypothetical logo (could be a wordmark, or a symbol, or both), and provide a color style guide. Provide multiple color options: required palette and extended palette. Also include a pattern option if applicable.