Instructor: Lara McCormick // laramc(at)gmail.com // laramc.com
Summer 2015 // Saturday June 6 & June 13, 9-5,
San Francisco Campus // Rm 510
From the Catalog: Learn how to work with color for visual communication in a variety of contexts. Explore color theory principles, applied color theory, the psychology of color, digital color management and more. Specifically, you review the history of color usage, from print to digital, and work with the color wheel. You learn to manipulate value, saturation and color temperature. Understand what it means to see through color along a range from opacity to transparency. Learn to create effective color contrasts and develop pleasing color palettes. Gain the skills to confidently work with color in the digital environment as you manage color across applications and learn to calibrate color with software and hardware tools.
COURSE OVERVIEW (subject to change)
Introductions, Review syllabus.
Set up Pinterest boards
Module 1: History of Color Theory
Module 2: The Color Wheel & Terminology
Demo on working with the color wheel
Online tools for working with color (video/demo)
Module 3: Itten’s 7 Contrasts
Module 4: Albers Interaction of Color
Seeing through color: opaque, translucent, and transparency
Module 5: Palettes in the Environment
Module 6: Color & Emotion, Color & Culture
Module 7: Branding and Color
Project: Using one of the online resources discussed, create three 4-color palettes to be used as follows:
1) Restaurant identity and interior design for a restaurant / 2) Restaurant identity and interior design for the same restaurant, but located in Japan / 3) Therapists identity system (print collateral and website) / 4) Branding for an energy drink aimed at teens
Module 9: Restrictive palettes
Demo: Strategies for using a limited number of colors
Project: Using the assets in the file provided, create four versions of an advertisement:
Greyscale (print), 1 color job (print), 2 color job (print), any number of colors (web).
Module 10: Managing color across applications
Lecture & Demo: color calibration
Module 11: Guest lecture & critique
Final: Color Portfolio
Submit a PDF of all exercises from the class, and the two homework projects. Please include any process work, notes, sketches. DUE: Saturday June 20th, 2015.